How to Create an SEO Optimized Links Page on Shopify

Maximize the benefits of your website's Links page by creating a self-hosted page to optimize for SEO.

How to create a links page for Shopify

What is a Links Page?

A links page is one page on your website that has simple buttons linking to the pages that are most frequently visited, or that you most want to promote. It acts as a mini-landing page that's easy for mobile users to quickly scan and navigate to where they want to go.

Having a links page gives you one link to use in your social media profiles that showcases all your best offerings. Linking to the website homepage is fine, but it doesn't allow you to direct traffic to special promotions, products or campaigns. With a links page, you can have several call to actions that are easy for customers to scan through without getting lost or distracted.

Key Uses for a Links Page

You can use a links page to link to a: 

  • Promotion, sale, giveaway or upcoming event
  • Blog post that explains the benefits of your products
  • Store Locator page
  • Recipe page
  • Best selling products
  • Promotional newsletter signup form 
  • Wholesale page

How to Create a Links page

There are a lot of third-party companies that allow you to create a links page. Shopify's own version of this is Linkpop, but there's also LinkinBio, Linktree, and more. These have one hugely important downside... They negatively affect your SEO! By using third-party sites like this, you are missing out on huge SEO benefits. When you’ve worked so hard to get customers to visit your website, you don’t deserve to miss out on the benefits. If you want to know more about the benefits these tools strip from your brand, read our article, How Linktree Harms Your Brand (and the solution!). This is why we recommend only ever using a self-hosted Shopify Links page. 


Self-Hosted Shopify Links Page

We offer our Links Page Shopify section as a way to create an SEO optimized links page. What's great about the Luna Templates section? Driving all traffic to your own website (instead of one of these third-party tools) will benefit your SEO, and you’ll keep everything on-brand. Our section is very customizable too. We have different block types so you can create a links page that showcases all your latest products and promotions. This means that one page is basically acting like a whole mini homepage.

Shopify social links page section design

To set up your page, first add a profile picture, your IG handle, a short bio and your social links. Next add different call to actions with several block types:

  • Small button
  • Large button
  • Large Feature
  • Product
  • Text (divide your button categories with a title and text)
  • Spacing (divide your button categories with space)
  • Custom HTML (embed an email signup form or YouTube video)
Shopify social links page section design

Installing and customizing the section is super easy, and we walk you through exactly how to do it with video tutorials. Once you install the section, then you'll want to create a new page template in your theme called "Links". Then add the section to this template, and connect this template to your "Links" page that you've created in the back end. This is all explained in the tutorial.

Shopify social links page section design

How to Remove the Header and Footer of One Page on Shopify

Once you have the section installed, you may want to remove the header and footer from this page only. That's easy to do.

Go to Online Store > click the 3 dots next to your theme name > Edit Code > Find the theme.liquid file.

Locate where the header (and possibly announcement bar) and footer sections are. You need to wrap both of these sections in an if statement like shown below. What this does is determine if the template being used is not the "links" page template (assuming you named it "links"), then it will not load these sections, and therefore the header and footer sections will not load on the links page template.

Shopify tutorial code screenshot

And here's the code you can see above:

How to Create a Links Page URL Redirect on Shopify

And lastly, you may want to shorten the link. Since Shopify pages automatically have the word "pages" in the URL (e.g. , this can look a bit clunky in your Instagram bio. What you can do is set up a page redirect with a shortened link.

Go to Online Store > Navigation > View URL Redirects (top right corner) > Create URL Redirect.
Redirect from: /links
Redirect to: /pages/links

Shopify page redirect screenshot

Now in your Instagram bio, you can put the shortened url "" and it will redirect to your links page.

You're ready to go with your new, awesome links page that gets all the SEO benefits others don't. :)

Earn $20 Commission, Easy!

Are you a designer who thinks the Links Page Section would be a great fit for your client? Become a Luna Templates affiliate and earn a commission of every sale you help make! When your client purchases this section using your affiliate link, you'll earn $20 USD just like that. It's a no brainer for you and your clients! Join our affiliate program today.

Shopify Links Page FAQ

What is a links page?

A links page serves as a 'quick links' landing page for customers visiting your website from social media. It makes it easy for mobile users to quickly scan and navigate to where they want to go.

What are the key uses for a links page?

The key uses for a Links page are to link to a promotion, sale, giveaway or upcoming event, link to a blog post that explains the benefits of your products, link to a store locator or wholesale page, link to a recipes page, display your best selling products, and display a newsletter signup form.

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