The Shopify Course for designers who want full creative control
The Shopify course for designers
Join us on a Simulated Client Project
We’ve designed a realistic AI-powered client project to make your learning experience as real as possible.
Follow along with your own client project
If you’ve already landed a Shopify project you can follow along at the same time.
Support and teaching from Two Shopify Experts
Learn from two experts: one’s a web designer, the other a web developer. Both specialize in Shopify and work on client projects regularly.
Profitable Shopify Skills — no fluff
Learn the most valuable Shopify skills — so you can customize themes, work faster, and take on higher-paying projects.
Your Mission: Build a $10k Shopify Store
Meet Sienna, an influencer launching her new make-up line. She has a vision but needs an expert to create her store.
She needs:
- An online world that drives conversions with data-backed designs
- A design that uses Shopify's free theme: Horizon
- Custom sections using AI and code
- A seamless, professional client experience
We'll work through it together. Up for the project?
Get behind the scenes access to a client project
Listen in on client calls, write the proposal, design the pages, and build the entire store together. Plus, there'll be unexpected client challenges to navigate along the way.
Ready to dive in?
Our students are saying...
The Complete Shopify Course for customization, code & confident pricing
-
Keep the course materials for life
And get lesson updates for 12 months.
-
AI-Simulated Client Project
Work through a realistic client project designed to mirror real-world scenarios.
-
Bestselling Shopify Store Launch Kit
Worth $97!Every single detail listed out so you can build stores on autopilot.
-
Business Module
Worth $495!Learn how to position, price, and sell your Shopify services for maximum profitability.
-
Extensive Templates
Proposals, email templates, pricing guides, and workflows to streamline your process.
-
30% Off Luna Section Templates
For 12 MonthsBuild custom stores faster with our pre-designed templates.
-
Exclusive Support & Community
For 12 MonthsAccess our support if you get stuck or need advice and chat with other designers.
-
Monthly live calls
For 12 MonthsJoin live Q&A sessions to troubleshoot, learn, and stay accountable.
-
Expert Workshops
For 12 MonthsJoin expert sessions and watch the replay library.
-
Code customization library
Ready-to-use code snippets to speed up your Shopify customizations.
-
HTML, CSS & Liquid Code Essentials
Learn the core coding skills needed to customize Shopify stores efficiently (and how to best do these for theme updates).
-
Build your own custom sections using AI & Code
Using Shopify's new AI features to create fully unique, high-converting sections tailored to your clients' needs.
Master Shopify in 3 clear steps
Curriculum breakdown
The course is self paced, but we've included a recommended timeline based on spending 5 hours a week.
A new client!
✓ Sales call techniques
✓ Scope projects for profit
✓ Money mindset & attracting clients
Choosing the perfect theme
✓ Our Theme Selecting System
✓ Horizon themes vs. Online Store 2.0
✓ Shopify's backend structure
Design for Conversion
✓ E-commerce design best practices
✓ Conversion strategy backed by data
✓ Balance clarity with creativity
Build with me
✓ Using the theme editor & apps
✓ Leveraging metafields in templates
✓ Backend setup of products, shipping & more
Customizing with HTML & CSS
✓ Apply branding styles site-wide
✓ Custom fonts & button styles
✓ Future-proofing stores for theme updates
Customizing with Liquid & JSON
✓ Shopify's theme code structure
✓ Add any section setting
✓ Leverage AI to create custom sections
Offboarding
✓ Smooth client offboarding
✓ Raise your prices after every project
✓ Share your work
Knowledge Library
✓ Use Shopify's extra features on any project
✓ Answers to all your client's inquiry questions
✓ Go the extra mile on every project
Guest speakers
Hear it from our students
Pre-Enrol Today
"I took a Shopify course before and it was so confusing! With you guys I found clarity."
If you're on the fence I'd say, yessssss do it! It's literally one of the best investments I did for my business and it paid off with the first project.
Since taking the course I feel super confident with Shopify, like I know what I'm talking about! Honestly, I loved the experience. I have ADHD and retaining very technical-specific info is complicated, so the fact that I can jump back to the tutorials is amazing. Thank you very much for everything. You are f*cking amazing.
"You won't regret this investment! You are going to learn so much, feel so supported, and have the opportunity to grow your business"
I began the course with very little experience in Shopify, but after working through it for a month, I now feel confident in my web design skills, Shopify knowledge to answer client queries, and how to provide a smooth process and service for my clients.
The videos were so clear and easy to follow. Chloe and Hana provide so much personalised support by answering questions in the Discord community, as well as via email. I'm so appreciative of their help and could not recommend their course enough! You are going to learn so much from this course, feel so supported, and have the opportunity to grow your business and become a better designer/developer. You won't regret this investment!
“This course was the best investment I made in my professional learning last year.”
"The curriculum is so well thought out. Hana and Chloe are so generous with their knowledge, and the lessons are easy to understand. You can even put your new knowledge into practice with the student projects, and get feedback in the community. They truly thought of everything, all learning styles are supported, and there’s a ton of support! Since taking the course I’ve picked up a very lucrative retainer client who sees me as a Shopify expert. I would highly recommend this course to any designer who is ready to uplevel their Shopify knowledge.”
"The course opened my eyes to how I could produce e-commerce stores that would actually match my design vision."
"I took Chloe and Hana’s course because the last time I did a shopify project I felt stuck and limited to the theme. With their course it opened my eyes up to how I could produce e-commerce stores that would actually match the design vision I had in mind. They share their own tried and tested through experience methodology of working with clients to design and build their dream shopify store. Can’t wait to wow some clients with what I’ve learnt through the course. 💕🙌"
“It’s totally worth the investment! I have been able to increase my prices and plan to increase them even further.”
"I want to tell you it’s totally worth the investment! This course is the shortcut you need to get started on Shopify without the hundreds of hours of research. The videos are so detailed and there are tons of resources that have been invaluable. Before I took the course I had a good grasp about Shopify and I had a process in place, but the course made me realize the things I was missing and I can now customize stores even more with code. I have been able to increase my prices and plan to increase them even further!"
“I have been able to confidently increase my prices to 4 figures and deliver a standout customer experience.”
"I loved how thorough the course was. It was eye-opening to understand the onboarding process and prep work needed to be done to deliver a standout customer experience. Overall my business has definitely grown, I have been able to confidently increase my prices to 4 figures and secure clients who value that price. I can now confidently educate my audience on what makes a great website rather than showing how pretty I can design websites. In order to stand out you have to know and understand the strategy that goes into creating a website.
There’s a lot of technicalities to web design such as custom coding and themes so if you want to position yourself as a standout designer, then definitely invest in the course."
Real-World Shopify Experts,
Not Just Course Creators
We still work with clients, so we know exactly what works.
Chloe Ford
Shopify Designer at Studio Plush
Chloe is a graphic designer with over 10 years of experience, known for creating online worlds for bestselling beauty brands. Running Studio PLUSH, Chloe has mastered pitching and pricing, she now helps designers charge higher rates with confidence.
→ Graphic Designer with 10 years experience
→ Helped businesses with $250k launches
→ Worked with brands stocked in Target, Ulta & Sephora
Hana Drdla
Shopify Web Developer & Customization Expert
Hana specializes in Shopify development, bringing designers’ visions to life with clean code and custom features that clients can easily edit. She’s worked with multi-million dollar brands like Berlinger Jewelry and trendy food companies like Heraclea.
→ Developed stores for over 60 clients in 6 years
→ Worked with multi-million dollar brands
→ Passionate about making code simple and fun
Together they built Luna
Luna was the first business to offer a store of Shopify section templates that could be added to any theme, empowering designers to break the mold of cookie cutter templates as profitably as possible.
Luna is now a six figure business, with over 100+ students and 1500+ customers. They even won runner up in Teachable’s Next Big Creator Competition.
At Luna, we’re committed to helping designers and developers create profitable businesses offering Shopify as a service.
Learn the skills to create stores like these
We teach you adaptable skills so you can work with any theme (including Horizon!). Get inspired by our students’ and tutors' work
Student Work By Lauren Macrino
Student Work By Klara - Mala Creative
Student Work By Klara - Mala Creative
Student Work By Hey Hello Studio
Tutor Work By Chloe Ford & Hana Drdla
Tutor Work By Luna Templates
Tutor Work By Luna Templates
Tutor Work By Chloe Ford
Join our supportive community
You don’t have to do this alone. With around 50 students in each cohort, our exclusive community is super supportive. It’s a safe, encouraging space to ask questions, share wins, and stay motivated.
Included for 12 months (plus an option to stay on afterwards!):
- A space to ask questions, share progress, and get feedback any time
- Monthly live calls to stay connected, troubleshoot, and feel supported
- Expert workshops and a growing replay library
Want to join us?
Don’t know how to bring your vision to life on Shopify?
Maybe you're:
- Losing out on clients and turning away Shopify projects because you don’t have the skills yet?
- Struggling with scope creep and undercharging, making your projects stressful instead of profitable?
- Unsure about designing for e-com, when you’re used to designing for service based businesses?
Our course is perfect for you. You’ll be able to:
- Confidently take on Shopify projects and customize Shopify themes with code, matching you and your client’s vision
- Clearly scope and price Shopify projects so they're highly profitable
- Back your design choices with proven e-commerce best practices
FAQ
-
This Shopify web design course is for brand designers and web designers who want to bring their designs to life on Shopify and have a stellar client experience. It was created for designers specifically which means we focus on teaching you the Shopify skills you actually want and need.
Our course is suitable for both beginners and experienced designers who want to level-up on Shopify and learn Shopify coding, teaching them to do this on any theme in the Shopify theme store. You’ll come out of this course with 3+ portfolio pieces so that you’re able to show the Shopify expert you are before even having your first Shopify client. -
Once you know HTML and CSS, learning Liquid and JSON is pretty straightforward. They're written in more plain English than other coding languages which makes it more intuitive. Once you learn some of it, you’ll be able to edit themes without limits. We’ll teach you how to edit existing sections, create your own sections and so much more! Don’t be intimidated, we’ll be right there with you.
-
The course is created in a way so that it's super easy to follow along with your own project. This means you can start taking clients on right away*.
Watching Module 1 before your first Shopify inquiry call would be ideal so that you're confident and prepared. Then work through Modules 2-8 as needed while you work on your actual client project.
The course is self paced, so it’s up to you how quickly you complete it.
*Please note that at the moment the modules are not yet released. -
Pricing is very subjective and depends on a huge variety of factors (project scope, expertise, client process, industry, demand, location, etc.). However, a designer offering Shopify design and custom build can begin their project pricing at $10,000 USD. We’ll teach you the skills you need to get there, and how to feel confident charging those amounts.
-
No, they don't, but you do get a 30% off discount on them.
Each of our sections in the Luna store take hours upon hours of design, testing, and iterations before we offer them for sale. They are created to save you time and money in your client projects, even as a skilled designer or developer.
Our course does teach you the skills to build your own sections if you want to, so that you can build your own personal library of sections to re-use on any project!
-
No, we do not. It’s unnecessary to learn how to build themes from scratch because there are so many amazing ones already available with powerful features that would take too long to code.
One theme does not fit every project. We teach you how to select the best theme for your project and edit it to what you want so it looks totally custom built. -
We will be demonstrating our design process on Figma which has a free Starter plan. Everything else will be done right on Shopify although we will tell you some of our favorite free tools to use.
-
No! All lessons will be taught with Horizon or Dawn, Shopify's free themes, but you'll learn the skills to customize any premium theme.
-
No. We'll show you how to create a Shopify Partner account that allows you to create unlimited development stores to practice and build portfolio pieces on.
-
We do not teach using Theme Kit, Shopify CLI or Git as these are developer tools, and the course is created for designers. You can create incredible stores and build quickly, without needing to use these tools.
