As we open our course Design Freedom on Shopify for pre-enrolment, we thought it would be great to share what we feel makes our course unique. Usually we like to brag about our students, but here we need to brag a bit about ourselves, and what makes us stand out from other courses.

Here’s what makes us and our course different:

Your Teachers 

1. Two experts

Our Shopify web design course is taught by two specialists - one for design and the other for development. This means you get expert knowledge from both specialisms, no other course covers each area so in depth. We’ve been teaching about Shopify since 2021 and even won runner up in Teachable’s Next Big Creator Competition, showcasing up and coming online educators. What makes us Shopify experts? We’ve been working exclusively on Shopify since 2019. We work with clients of all sizes, from solopreneurs just starting out, to big brands on store shelves. Some brag worthy points:

• We’ve worked with clients featured in Forbes, Elle, Vanity Fair, Refinery 29, Goop and Oprah’s Favourite Things
• We’ve worked with brands stocked in Whole Foods, Erewhon, Target, Ulta, Sephora, The Met and Boots
• We’ve designed and/or built Shopify websites for multi-million dollar brands including KJH.Brand, Purusha People and Berlinger Jewelry.

Having two experts doesn't mean you need to choose only one path yourself, it just means you have two brains to pick when you have a question! 

2. We still work with clients

Both of us still regularly take on client work. We feel in order to be the best teachers and resource of knowledge to our students, that we need to be personally doing the work. Shopify is constantly changing and there are so many different client needs that we come across, each of which teaches you something new. By continuing to work with clients, we can regularly share new insights and opportunities with our students, see emerging trends to share and come up with better topics to talk to students about.

We’re taking the processes and things we learn from experience and putting them into a streamlined format for students to learn from, offering our blueprint for success. No matter the success of our templates and trainings, we continue to work with clients so that our students have the BEST resources available to them.

3. We live and breathe e-commerce.

We’re constantly updating ourselves on design trends, e-commerce best practices, consumer trends, entrepreneurship and more, and we share these things with our students. We believe that to provide the best service to clients, you need to be aware of new opportunities to excel in ecommerce, so we try our best to stay on top of that. We say that our course makes you a Shopify expert, and with that comes an e-commerce obsession.

What we teach 

4. We teach data-backed design for conversion

Yes, websites should look great, but their main purpose is to make sales. So while we care about good design, the most important thing we focus on is that the website is designed to make sales. We’re not interested in creating unexpected designs that confuse customers. Our methods teach how to create intuitive website designs with methods that are proven to increase conversion in any industry. We do this in a way that carefully balances unique designs that make brands shine, and proven selling tactics.

You'll learn how to design specifically for e-commerce, making design decisions that have been proven to increase average order value, conversion rates, and time customers spend on websites. With data-backed design decisions, you'll feel more confident backing up your design decisions to clients. 

5. We focus on maximizing your profit

Every step of the way, we're focused on making your projects more profitable. This starts from confidently scoping a project and quoting what you’re worth, choosing the right theme that will help you avoid needing to hire a developer, making impactful design decisions that convert, and working quickly and efficiently. We share our process with you so you can create amazing results for your client in the least time possible, therefore maximizing your profit!

6. We teach the things you need & want to know

Having worked with a combined 100+ clients, we know exactly what every project needs to have, and the most common special requests.

Our course lessons are no fluff, as we teach what you need to know for every project. This includes tutorials to show you how to implement certain features and create common theme customizations. That way you don’t need to spend hours of trial and error figuring it out yourself, or even possibly doing it wrong. We focus on teaching highly requested skills that will transfer to any theme or project. You'll be prepared to work with a range of clients.

How we teach

7. Project-based learning

We noticed that a lot of our students were following the course alongside a client project, and so we made that as easy as possible for them to do so. 

We're the only Shopify course that takes you through an entire simulated client project so that you can see how what we teach you plays out in a real scenario. With our course, you'll meet your client Sienna and go all the way from inquiry call through to design, revisions, store build and offboarding. 

Following along with your own client project means you don't have to learn everything before taking on your first client! You can learn as you go in a synced timeline.

8. Stellar Support

We know the feeling of wishing you had someone to ask "what should I do when..." or having spent 5 hours trying to troubleshoot the smallest issue by yourself. That's why we provide a whole 12 months of support to our students, to help them through any sticky situations. When you know someone has your back, you'll have the confidence to take on projects. Taking on that project will have a ripple effect on your business as you learn new skills, create new connections, and earn more money.

Our support is raved about, see for yourself. We can't cover absolutely every scenario in the lessons, so we're available to help whenever you have a question. 

9. We value your time

Courses are not only an investment of money, but an investment of time. We know that our students’ time is valuable and that it can be hard to find the time to upgrade their skills between client work. Because of this, our new lessons allow students to learn everything they need to faster, without sacrificing the quality of content that we’re teaching.

Our goal is to provide value to students in a shorter time, so that they spend less time and energy to see results, and can instead use their time making money from client projects. Gone are the days of a course that takes months to complete. Upskill quickly with us.

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At Luna, we’re committed to helping designers and developers create profitable businesses offering Shopify as a service.

Here are a few nice things our students have said recently: 

• "I just wanted to say that this course already feels like money well spent. I honestly get so excited after each video. The way everything is explained really motivates me to keep going."

• "I am so excited to be part of this course and I am already so blown away by how in depth it is."

• "Literally one of the best investments I did for my business and it paid off with the first project."
• "I loved how everything was thoroughly explained. I took a Shopify course before and it was so confusing! but with you guys I found clarity. I feel super confident now, like I know what I'm talking about lol"

Read more student reviews here.

Hopefully that has given you some idea of what makes us special enough to choose as your teachers. We’d love to meet you and help you decide if Design Freedom on Shopify is a right fit for you. If you have any questions or doubts, send us an email or DM on Instagram.

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