Shopify Web Design Course
The all-in-one Shopify web design and coding course for designers. No other Shopify course teaches both design AND development so in depth.
Design Freedom on Shopify: Shopify Course for Designers
Become a Shopify expert charging 10k+ without feeling overstretched
Design Freedom on Shopify is a creative course for designers who want to confidently build stores on Shopify that break out of cookie cutter templates.
Are you...
- undercharging and struggling with scope creep, making projects stressful?
- wracked with nerves as you’re hoping the client won’t ask for something you don’t know how to do?
- stabbing in the dark spending hours guessing how to code something that should be simple?
- looking at theme code like it’s a foreign language and scared to mess it up?
- used to creating service-based websites so aren’t sure about best practices for e-commerce to help clients make sales?
- not attracting high value clients but scared to charge more because then your client will expect more from you?
It doesn’t have to be that way!
We can fast-track you to becoming
a Shopify design expert in 3 steps
Profitable Client Process
Scope for profit, charge a premium for your Shopify design expertise and have a smooth client experience every time.
Design for Conversion
Choose the right theme for the project. Turn browsers into buyers and learn the essential skills of UX for e-commerce. Every design decision should have a reason or data behind it.
Confident Coding
Learn how to customize any theme without limits. Liquid doesn’t have to be scary! Understand Shopify’s code and bring any designs to life by building your own sections.
Fast track your way to becoming a Shopify expert with the only Shopify course you need
Get clients fast - Charge $5K+
Accelerator Track
Master the essential skills to get Shopify clients fast. Learn how kick-start your Shopify design business, charge $5k+ per project, streamline your workflow and create stunning stores, without any code. Upgrade to the Expert Track at any time, just pay the difference!
12 months access to course materials- Modules 1-4 (no coding)
- 3 briefs for portfolio pieces
Shopify Store Launch Kit- Business module - Sell, Scope, Strategize
- Extensive business templates
- Support on our exclusive Discord community
- 30% off unlimited licenses for our section templates (12 month access to discount)
- Monthly live calls (12 month access)
- Expert workshops (12 month access)
Build super custom stores with code- Code customization library
- HTML, CSS & Liquid code essentials
- Understand Shopify’s theme structure to have total design freedom
- Build your own custom sections
- Apply your learning to Cocomo custom store build
12 months access to course materials
Shopify Store Launch Kit
Build super custom stores with codeAdvanced Skills - Charge $10K+
Expert Track
Take your Shopify skills to the next level. Learn everything in the Accelerator Track, PLUS how to build custom stores using code and charge $10k+ per project. Fast-track your journey to becoming a Shopify expert, have total design freedom and stand out to potential clients.
- Unlimited access to course materials
- Modules 1-8 (build with & without code)
- 4 briefs for portfolio pieces
- Shopify Store Launch Kit
- Business module - Sell, Scope, Strategize
- Extensive business templates
- Support on our exclusive Discord community
- 30% off unlimited licenses for our section templates (12 month access to discount)
- Monthly live calls (12 month access)
- Expert workshops (12 month access)
- Build super custom stores with code
- Code customization library
- HTML, CSS & Liquid code essentials
- Understand Shopify’s theme structure to have total design freedom
- Build your own custom sections
- Apply your learning to Cocomo custom store build
PLEASE NOTE: This course is self-paced and requires a commitment of time, attention and effort in order to see results. While instructors will provide support, students are ultimately responsible for their own results. For the Accelerator Track, you will have access to all course materials and modules for 12 months only. For the Expert Track you will have lifetime access to course videos and resources, however course content updates, live calls, expert workshops and discounted templates will be available to you for twelve months only. Students can expect support that falls within the scope of their chosen Track. All course lessons, resources, code and techniques learned from this course may be used for client work ONLY and cannot be shared, sold or repurposed in any form.
INSTANT ACCESS
course enrolment open
INSTANT ACCESS
course enrolment open
INSTANT ACCESS
course enrolment open
INSTANT ACCESS
course enrolment open
INSTANT ACCESS
course enrolment open
INSTANT ACCESS
course enrolment open
INSTANT ACCESS
course enrolment open
INSTANT ACCESS
course enrolment open
INSTANT ACCESS
course enrolment open
INSTANT ACCESS
course enrolment open
Meet your Teachers
2 Shopify experts
are better than one
Chloe Ford
Shopify Designer
Chloe is a graphic designer with over 10 years of experience. She’s known for creating online worlds for bestselling beauty brands and creating digital experiences that go beyond aesthetics.
She has designed Shopify stores with $250k launches, working with businesses such as KJH.Brand and Homebody, and brands that are stocked in retail giants such as Target and Ulta.
Running Studio PLUSH, Chloe has mastered pitching and pricing. Her confidence is contagious and she motivates students to push themselves to charge high rates without fear, and design strategic stores that make sales.
Chloe teaches the business and design sides of the course: Modules 1-4.
Hana Drdla
Shopify Developer
Hana specializes in Shopify development, bringing designers’ visions to life with clean code and customizations that are easy for clients to edit.
She has built Shopify websites for multi-million dollar companies such as Berlinger Jewelry, as well as trendy food brands such as Heraclea. Working on over 50 Shopify stores over the past 6 years means Hana has experience with an extensive range of client needs.
Dedicated to student success, she simplifies coding into clear, accessible lessons and is always on hand to help students through their coding issues.
Hana leads the coding part of the course, Modules 5-8.
Together
they
built Luna
Luna was the first business to offer a store of Shopify section templates that could be added to any theme, empowering designers to break the mold of cookie cutter templates as profitably as possible. They then set about sharing their expertise and industry secrets with designers all over the world through their signature course, Design Freedom on Shopify.
Luna is now a six figure business, with over 70+ students and 1000+ customers. They even won runner up in Teachable’s Next Big Creator Competition.
At Luna, we’re committed to helping designers and developers create profitable businesses offering Shopify as a service.
Guest speakers
Get access to our replay library. With workshops from guest speakers such as…
Kelsey McCormick
Coming Up Roses
Laura Evans
Our Kind
Lola Adewuya
The Brand Doula
Lauren Devane
The Bemused Studio
Cat Byrne
Gatto
Jenna Johnson
White + Salt
Frances Odera Matthews
The Notion Bar
Kei May
Creative Champs
Hear it from
our students
Join Them Now
"I took a Shopify course before and it was so confusing! With you guys I found clarity."
If you're on the fence I'd say, yessssss do it! It's literally one of the best investments I did for my business and it paid off with the first project.
Since taking the course I feel super confident with Shopify, like I know what I'm talking about! Honestly, I loved the experience. I have ADHD and retaining very technical-specific info is complicated, so the fact that I can jump back to the tutorials is amazing. Thank you very much for everything. You are f*cking amazing.
"You won't regret this investment! You are going to learn so much, feel so supported, and have the opportunity to grow your business"
I began the course with very little experience in Shopify, but after working through it for a month, I now feel confident in my web design skills, Shopify knowledge to answer client queries, and how to provide a smooth process and service for my clients.
The videos were so clear and easy to follow. Chloe and Hana provide so much personalised support by answering questions in the Discord community, as well as via email. I'm so appreciative of their help and could not recommend their course enough! You are going to learn so much from this course, feel so supported, and have the opportunity to grow your business and become a better designer/developer. You won't regret this investment!
“This course was the best investment I made in my professional learning last year.”
"The curriculum is so well thought out. Hana and Chloe are so generous with their knowledge, and the lessons are easy to understand. You can even put your new knowledge into practice with the student projects, and get feedback in the community. They truly thought of everything, all learning styles are supported, and there’s a ton of support! Since taking the course I’ve picked up a very lucrative retainer client who sees me as a Shopify expert. I would highly recommend this course to any designer who is ready to uplevel their Shopify knowledge.”
"The course opened my eyes to how I could produce e-commerce stores that would actually match my design vision."
"I took Chloe and Hana’s course because the last time I did a shopify project I felt stuck and limited to the theme. With their course it opened my eyes up to how I could produce e-commerce stores that would actually match the design vision I had in mind. They share their own tried and tested through experience methodology of working with clients to design and build their dream shopify store. Can’t wait to wow some clients with what I’ve learnt through the course. 💕🙌"
“It’s totally worth the investment! I have been able to increase my prices and plan to increase them even further.”
"I want to tell you it’s totally worth the investment! This course is the shortcut you need to get started on Shopify without the hundreds of hours of research. The videos are so detailed and there are tons of resources that have been invaluable. Before I took the course I had a good grasp about Shopify and I had a process in place, but the course made me realize the things I was missing and I can now customize stores even more with code. I have been able to increase my prices and plan to increase them even further!"
“I have been able to confidently increase my prices to 4 figures and deliver a standout customer experience.”
"I loved how thorough the course was. It was eye-opening to understand the onboarding process and prep work needed to be done to deliver a standout customer experience. Overall my business has definitely grown, I have been able to confidently increase my prices to 4 figures and secure clients who value that price. I can now confidently educate my audience on what makes a great website rather than showing how pretty I can design websites. In order to stand out you have to know and understand the strategy that goes into creating a website.
There’s a lot of technicalities to web design such as custom coding and themes so if you want to position yourself as a standout designer, then definitely invest in the course."
Create custom Shopify
Stores like these
Learn to code on the Expert Track and create super custom stores like these ones we’ve built for clients
Design: PLUSH Studio. Build: Hana Drdla
Luna Templates
Design: Our Kind. Build: Hana Drdla
Design: The Pim Collective. Build: Hana Drdla
Design: PLUSH Studio. Build: Hana Drdla
Creative typography
Custom product badges
Overlay stickers
Add icons to the product form
Fun section borders
Add gradients and image backgrounds
Custom scrollbars
Animated stickers
Add image backgrounds to any section
And cool Shopify
features like these
We’ll even teach you how to create your own custom sections so clients can easily edit their stores themselves (Expert Track only)
Our students are saying...
Join Them Now
The Curriculum
Sell, Scope, Strategize
Chloe will walk you through the client process, so you can feel like an expert on that first sales call. We’ll cover all aspects: from pricing, scoping and onboarding, to getting all the info you need on the discovery call so your projects run smoothly and profitably.
SKILLS YOU'LL LEARN...
✓ Sales call techniques
✓ Scope projects for profit
✓ How to decide which platform is best for your client
✓ A smooth client process
✓ How to confidently charge $$$$$
Theme Deep Dive
Themes are essential to Shopify and one theme does not fit every project. There are so many amazing themes on offer with powerful features that would take too long to code from scratch. But how do you choose from 80 in the theme store? Follow our Theme Selecting System and discover how to select the best theme for your project.
SKILLS YOU'LL LEARN...
✓ Shopify backend structure
✓ Our Theme Selecting System
✓ OS 1.0 vs OS 2.0
Design for Conversion
Learn how to maximise sales for your client with UX design fundamentals. We’ll cover the techniques and methodology behind every design decision and Shopify page to reduce revision rounds and help your client see you as an expert.
SKILLS YOU'LL LEARN...
✓ UX e-commerce fundamentals
✓ How to increase your client’s sales with good design
✓ Using mock-up programs
★ Design a website with Chloe
★ Design your own portfolio piece
Build with Ease
Now we get to the build! We’ll take you through a full Shopify build, sharing our our tips and tricks for getting the site completed, handed over and launched as effortlessly as possible.
SKILLS YOU'LL LEARN...
✓ Building a Shopify store from start to finish
✓ Our tips and tricks for building effortlessly
✓ How to launch without missing anything
★ Build along with us for your portfolio
Customizing Themes with Code
Learn the fundamentals of HTML, CSS, Liquid (Shopify’s coding language) and JSON. Familiarize yourself with Shopify’s theme code so you can confidently hop in and make any edits you want!
SKILLS YOU'LL LEARN...
✓ HTML & CSS
✓ Liquid & JSON fundamentals
✓ Shopify theme code structure
✓ How to understand any theme’s code
Customization Code Library
A library of tutorials on how to make Shopify code customizations to expand the theme’s possibilities and bring your designs to life.
SKILLS YOU'LL LEARN...
✓ Add Liquid & schema to create any section customization you want
✓ Easily add fun decorations to your sections
✓ Master product metafields
★ Code along to practice & build confidence
Get Creative on Shopify
Build a semi-custom website. Use the skills you learned in the customization library to develop a website from a given design. Try it yourself, but if you get stuck, you can follow along with Hana as she builds the site.
SKILLS YOU'LL LEARN...
✓ Shopify build workflow
✓ Building future-proof sites for clients
✓ Working efficiently to maximize profit
★ Build a semi-custom store for your portfolio
Coding Custom Sections
Once you’re confident in HTML, CSS and Liquid, you’re ready to build custom Shopify sections so you can create any layout you desire.
SKILLS YOU'LL LEARN...
✓ Planning & development of custom Shopify sections
★ Turn any regular code into a Shopify section with Liquid & JSON
How we do it
We’ll teach you adaptable skills so you can build any design, on any Shopify theme
Take a tour
Have a sneak peek of the course with Chloe and find out why one theme DOES NOT fit every project.
We have a whole module dedicated to Shopify themes!
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Also Included!
You’ll get our bestselling tool crammed full of expert Shopify knowledge, so you can build stores confidently on autopilot.
Do these ring any bells?
-
You're currently...
Soon you'll be able to:
-
always telling your client something isn’t possible on Shopify
find solutions for your clients and they trust you as an expert
-
scared the client will ask for something you don’t know how to do
feel confident you can please your client, jumping in the code and making edits to any theme
-
not sure how to scope the project or quote properly and losing money because you’re having to hire developers
you price each project to be profitable and stress-free
-
seeing your branding designs being frankensteined on DIY websites
able to see projects from start to completion
-
severely underestimated how long this project would take you
finishing projects quickly and charging enough to avoid overwhelm
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spending hours or days trying to fix one little thing and have no one to ask for help
hop in the Discord group and ask for help from peers and the instructors
-
don’t have Shopify projects in your portfolio, so not sure where to get clients from
have Shopify portfolio pieces on your website that show you’re an expert
-
Shopify’s code looks like another language to you and you’re scared to break something
know exactly where to go in the code and how to make the change you want
Got questions?
If your question isn’t listed, or you’d just like to chat about if the course is right for you, send us an email:
hello@lunatemplates.co or a DM on IG @lunatemplates
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This Shopify web design course is for brand designers and web designers who want to bring their designs to life on Shopify and have a stellar client experience. It was created for designers specifically which means we focus on teaching you the Shopify skills you actually want and need.
Our course is suitable for both beginners and experienced designers who want to level-up on Shopify and learn Shopify coding, teaching them to do this on any theme in the Shopify theme store. You’ll come out of this course with 3+ portfolio pieces so that you’re able to show the Shopify expert you are before even having your first Shopify client. -
No coding knowledge is required as we will go through the fundamentals of HTML, CSS, and Liquid (Shopify’s coding language). However, coming into the course with some CSS knowledge will allow you to achieve the results you want faster. The focus is mainly on Shopify theme code and how to easily customize it.
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Once you know HTML and CSS, learning Liquid is pretty straightforward. It’s written in more plain English than other coding languages which makes it more intuitive. Once you learn some of it, you’ll be able to edit themes without limits. We’ll teach you how to edit existing sections, create your own sections and so much more! Don’t be intimidated, we’ll be right there with you.
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We recommend dedicating at least 5 hours weekly to the course for 3 months for the Expert Track. The Accelerator Track is faster to work through as it doesn't include coding which can take more time to absorb.
How long it will take you depends on your current knowledge. Learning something for the first time, especially code, takes a long time at the beginning but with practice, you’ll be working 20x faster than the first time you did it. You can see a suggested timeline for the course here. -
Modules 1-4 will prepare you to have a client discovery class, scope a project, design for Shopify and build no-code stores. You’ll have 3 portfolio pieces at this point and be ready to confidently take on Shopify clients.
We recommend completing the first half of the course over 5-6 weeks so you can start offering your new service as soon as possible.
Modules 5-8 will allow you to advance your coding skills to customize themes with code. After this, you’ll be prepared to ditch the cookie-cutter templates and offer semi-custom solutions to your clients.
The course is self paced, so it’s up to you how quickly you complete it. -
Pricing is very subjective and depends on a huge variety of factors (project scope, expertise, client process, industry, demand, location, etc.). However, a designer offering Shopify design and custom build can begin their project pricing at $10,000 USD. We’ll teach you the skills you need to get there, and how to feel confident charging those amounts.
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If you’re completely new to web design and freelancing, the Accelerator Track might be best to start with. This will give you all the skills to start your web design business offering Shopify as a services. Later, if you want to expand your skillset, you can upgrade from Accelerator at any time — just pay the difference.
If you already have experience as a web designer or even on Shopify, the Expert track is going to teach you how to do everything the right way (what we’ve learned after working with 100+ clients on Shopify). It’ll also help you offer more custom web design solutions with the power of code. -
Our course community is on Discord (very similar to Slack). Here we’re available to answer any questions that come up about the course material, or your own projects. We respond with a written or recorded response, and your fellow course members often chime in too with their own experiences. In the Discord we’ve got channels to discuss website inspo, our wins, job opportunities, Shopify news, and more. The community is what you help make it!
Our monthly groups calls are catchup where you can come just to chat about how business is going, hear what others are up to, or ask questions. There’s no pressure to come with a specific question — just show up and join in on the conversation!
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Yes! We’re happy to give you constructive feedback on your Shopify portfolio projects, client projects, or even your own website as a freelancer or studio. We’ll record a video explaining our feedback, or we can talk through it during one of our course calls.
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No, they don't. Our course focuses on giving you the skills to run a successful web design business offering Shopify as a service. But we do teach you the skills to build your own sections if you want to! In the course, you'll build two custom sections that you can use in any store.
Each of our sections in the Luna store take hours upon hours of design, testing, and iterations before we offer them for sale. They are created to save you time and money in your client projects, even as a skilled designer or developer. -
1. Two experts. Our Shopify web design course has two experts - one for design and the client process, the other for development. This means you get expert knowledge from both specialisms, no other course covers each area so in depth. Both experts continue working with clients today, keeping them up to date with the industry, so we can share new insights and opportunities with students.
2. We focus on maximizing profit. Our whole client process begins with confidently quoting what you’re worth, then following a process that will save you HOURS of work, allow you to avoid hiring a developer, and work quickly and efficiently so that you create amazing results for your client in the least time possible, therefore maximizing your profit!
3. We teach you the things you NEED to know to create the most common designs. Having built so many stores, we know what's requested again and again and have put together 20+ mini coding tutorials on how to create specific theme customizations, on any theme. We focus on teaching highly requested skills that will transfer to any theme or project.
4. We live and breathe e-commerce.
Still working in the industry, we’re constantly updating ourselves on consumer trends, marketing ideas, analytics, entrepreneurship and more, and we share these things with our students. We believe that to provide the best service to your customers, you should be aware of the issues and opportunities in ecommerce. We say that our course makes you a Shopify expert, and with that comes an e-commerce obsession.
Our goal is to help you become a Shopify expert. -
To us, a custom store means starting with a Shopify theme as a base for the layout and functionality, and using code to enhance that design and create flexibility to meet the unique needs of a brand! Starting with an existing theme gives us the skeleton to work with and customizing with code gives us design freedom.
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No, we do not. Themes are powerful and a LOT of work goes into them. One theme does NOT fit every project and it’s unnecessary to learn how to build themes from scratch because there are so many amazing ones on offer with powerful features that would take too long to code. We teach you how to select the best theme for your project and edit it to what you want so it looks totally custom built.
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We will be demonstrating our design process on Adobe XD which requires a paid subscription, however, you may use the free version of Figma to follow along the course. Everything else will be done right on Shopify although we will tell you some of our favorite free tools to use.
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No! All lessons will be taught with Dawn, Shopify's free theme, but you'll learn the skills to customize any premium theme.
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No. We'll show you how to create a Shopify Partner account that allows you to create unlimited development stores to practice and build portfolio pieces on.
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All course members will have 30% off the unlimited license for all custom Shopify templates at lunatemplates.co for one year. You’ll receive a discount code that can be applied at checkout.
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We do not teach using Theme Kit, Shopify CLI or Git as these are developer tools, and the course is created for designers. You can create incredible stores and build quickly, without needing to use these tools.
INSTANT ACCESS
course enrolment open
INSTANT ACCESS
course enrolment open
INSTANT ACCESS
course enrolment open
INSTANT ACCESS
course enrolment open
INSTANT ACCESS
course enrolment open
INSTANT ACCESS
course enrolment open
INSTANT ACCESS
course enrolment open
INSTANT ACCESS
course enrolment open
INSTANT ACCESS
course enrolment open
INSTANT ACCESS
course enrolment open
Fast track your way to becoming a Shopify expert with the only Shopify course you need
Get clients fast - Charge $5K+
Accelerator Track
Master the essential skills to get Shopify clients fast. Learn how kick-start your Shopify design business, charge $5k+ per project, streamline your workflow and create stunning stores, without any code. Upgrade to the Expert Track at any time, just pay the difference!
- 12 months access to course materials
- Modules 1-4 (no coding)
- 3 briefs for portfolio pieces
- Shopify Store Launch Kit
- Business module - Sell, Scope, Strategize
- Extensive business templates
- Support on our exclusive Discord community
- 30% off unlimited licenses for our section templates (12 month access to discount)
- Monthly live calls (12 month access)
- Expert workshops (12 month access)
- Build super custom stores with code
- Code customization library
- HTML, CSS & Liquid code essentials
- Understand Shopify’s theme structure to have total design freedom
- Build your own custom sections
- Apply your learning to Cocomo custom store build
Advanced Skills - Charge $10K+
Expert Track
Take your Shopify skills to the next level. Learn everything in the Accelerator Track, PLUS how to build custom stores using code and charge $10k+ per project. Fast-track your journey to becoming a Shopify expert, have total design freedom and stand out to potential clients.
- Unlimited access to course materials
- Modules 1-8 (build with & without code)
- 4 briefs for portfolio pieces
- Shopify Store Launch Kit
- Business module - Sell, Scope, Strategize
- Extensive business templates
- Support on our exclusive Discord community
- 30% off unlimited licenses for our section templates (12 month access to discount)
- Monthly live calls (12 month access)
- Expert workshops (12 month access)
- Build super custom stores with code
- Code customization library
- HTML, CSS & Liquid code essentials
- Understand Shopify’s theme structure to have total design freedom
- Build your own custom sections
- Apply your learning to Cocomo custom store build
PLEASE NOTE: This course is self-paced and requires a commitment of time, attention and effort in order to see results. While instructors will provide support, students are ultimately responsible for their own results. For the Accelerator Track, you will have access to all course materials and modules for 12 months only. For the Expert Track you will have lifetime access to course videos and resources, however course content updates, live calls, expert workshops and discounted templates will be available to you for twelve months only. Students can expect support that falls within the scope of their chosen Track. All course lessons, resources, code and techniques learned from this course may be used for client work ONLY and cannot be shared, sold or repurposed in any form.