This is the type of question I've been getting asked a lot recently. "Do you know if our website is discoverable by AI via web crawler?" Shopify store owners want to make sure that their products can be discovered by and recommended to users who are using ChatGPT like a search engine.

For Shopify websites the answer is YES, your website is discoverable by ChatGPT and other AI crawlers.

Specifically there have been a lot of questions about updating the robots.txt file. 

What the robots.txt file does is optimize SEO by telling search engine crawlers which pages to crawl. For example, they should crawl all pages intended for public access like product pages and collection pages, but they shouldn’t crawl the admin or checkout.

Shopify's default robots.txt file does not block access to any particular AI models. So as long as you haven't edited this file to intentionally block these bots, then they're not blocked.

To access your Shopify robots.txt file, go to yourdomain.com/robots.txt. There you'll see a list of pages that have been disallowed to be crawled by different web crawlers. You can specify different rules for different web crawlers or "user agents". But you'll see that OpenAI is not specified as a web crawler on this page, therefore Shopify has not specifically given it any direction. 

So rest assured, you don’t need to do anything at all to your robots.txt file on Shopify in order to make sure your website can be crawled by ChatGPT. 

ChatGPT Shopify Integration

Since April 2025 there have been rumours about an integration between ChatGPT & Shopify, basically confirmed in the code and documentation but there hasn’t been an official announcement.

It was also reported in July 2025 that OpenAI quietly added Shopify as a third-party search partner in its documentation. Third-party search partners help power the shopping search feature. OpenAI offers shopping-rich results that display a few products at a time, much like the first row of products in an Amazon search. 

Shopify is on top of this and doing the work for merchants to help make sure their products are being found anywhere they’re being searched for.

Hana Drdla

Hana is one of the co-founders of Luna and a Shopify pro. She teaches the coding portion of Luna's Shopify Course course for designers. She loves working with designers to bring their designs to life on Shopify.

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