Shopify Product Updates
1. New Admin Design
Log in to your Shopify Admin and you’ll see that things look a bit different. There’s a more compact and clean design starting with the new single column home page where you can toggle between different data reports, you can customize your data dashboard, and there are updated icons and buttons, giving everything an updated feel. Everything seems to load a lot faster too, making for a more pleasurable experience for those working on the platform daily. The search bar now divides results into categories (apps, customers, orders, products, sales channels) to make it easier to find what you’re looking for. The bulk product editor now loads quickly and allows for resizing of columns.
2. Shopify Collective
Expand your store’s product offerings by easily selling products from other stores. With Shopify Collective, you can discover new products from quality brands in the US by browsing products and suppliers, and add their products to your store with just a click. Suppliers will ship directly to your customers so you don’t need to worry about storing inventory or shipping logistics, but focus on getting additional sales. This opens up a ton of possibilities for dropshipping between brands that share an audience or have complimentary products. Currently, this is only available in the US.
3. Shopify Bundles
A native bundling app to help you create product bundles is now available. Bundles are a great way to offer products at a lower price point for customers, and raise average order value. Shopify Bundles currently allows for simple, fixed bundles and multipacks. For more advanced bundles like mix and match features, you’ll need to use a different bundle app. Shopify Bundles also allow you to surpass the previous limit of 100 variants, and go up to 250 variants per product, which is extremely helpful for complex products.
4. Shopify Subscriptions
A native subscription app that allows you to easily offer product subscriptions to increase convenience for your customers. The app allows you to offering a discount for subscriptions and add multiple delivery frequency options. For more complex subscription needs, you’ll need to use a different subscription app. Currently you may sign up for early access to this feature.
5. Shopify Marketplace Connect
Now manage your listings on different marketplaces all in one place. You can easily add your products to marketplaces such as Walmart, Amazon and Ebay, expanding your reach and making it so that more customers can discover your brand. Shopify Marketplace Connect syncs product information, inventory and orders in real time so that information is always automatically synced across channels. A neat feature is that you can modify product data based on the marketplace. For example, customize the details of each product such as add the brand name to the title, increase the price by a percentage and adjust the price so that rounds up to .99.
6. Shopify Checkout
Did you know that Shopify’s checkout has a 15% higher conversion rate on average compared to other leading commerce platforms? That’s 15% more sales when using Shopify’s checkout. Shopify has now introduced a one-page checkout compared to the 3-step (Information > Shipping > Payment) checkout process that was the only option until now. This is meant to streamline the checkout process and improve conversion rates.
For Shopify Plus customers, there are even more updates. These include adding checkout extensions that expand the possibilities on the checkout page, such as upsell subscriptions, pre-orders, loyalty and rewards, in-store pickup, and customized delivery options. This allows plenty of opportunities for brands to build the unique checkout their business needs.
7. Flex Sections
Coming Soon: Flex sections allow you to create custom section layouts with new draggable and resizing abilities. Add blocks where you want them to be, drag and drop to reposition and drag to resize elements. We’re looking forward to seeing this roll out with the Dawn theme.
8. Sidekick
Coming Soon: Sidekick is a new AI commerce assistant. The idea behind it is that “every hero deserves a sidekick”, and Shopify’s Sidekick is available around the clock, knows everything about Shopify and entrepreneurship and will take things off your to-do list. You can ask it to perform tasks for you such as set up a discount code on certain products, or adjust the color scheme in your store to match the season, ask it for answers about your sales, ask it questions about what you can do in Shopify, ask it for information to save you a trip to the developer documentation, and more.
9. Shopify Magic
Coming Soon: Shopify Magic is AI built directly into Shopify that combines AI technology with store data. Earlier this year, we saw how it could be used to generate product descriptions. Now its possibilities are expanding to give personalized, contextualized support with store building, marketing, customer support and back office management. Most notable, it can:
- Assist with email campaigns to generate subject lines, email content and find the best send times.
- Provide self-serve instant answers in Shopify Inbox to your most common FAQs.
- Generate answers during live Shopify Inbox chats based on your store policies and chat history, which you can modify and send.
- Generate blog post content.
Other exciting updates…
- When adding a new section to a page, you can preview how the section looks before adding it, removing any confusion about which section is which.
- Metaobject page templates. You can now create reusable page layouts for metaobjects to build out a related set of pages. For example, a page for each ingredient or product artist.
- Create different versions of pages for different Markets. Use the new context selector at the top of the theme editor to choose the geographical market, and edit page content uniquely to those places.
- Use Shopify Forms to have multiple forms in the store at once to capture additional information such as birthdays, phone numbers or custom metafields.
- Filter products by metafields in the admin.
- More customization options for your Shop app storefront. Now add an image or video header, a slogan, and feature collections to help you reach new audiences on the app.
- Shopify Plus: Manage staging environments by making a copy of store data to safely edit and review content before it goes live.
- Shopify Plus: Manage both B2B (business to business) and DTC (direct to consumer) in one place. Create specific versions of pages for B2B and DTC customers. Wholesale customers can use quick order lists to order, and receive volume pricing.
You can read the full Shopify Editions Summer ‘23 update here.
Hana Drdla
